I have always been a fan of the Call of Duty franchise.  I love games such as Modern Warfare 2 and Black Ops.  I have no complaint about the games they have been putting out. My problem lies with Activision‘s public image.  Most of my friends think that Activision is an evil company beant on ruling the game world. I think that Activision went too far with the Infinity  Ward debacle. I think Activision must reinvent their public image.  They need to do what EA did by signing smaller companies and giving them creative control.  Until this happens, I will think of Activision as the bad company and not as the one from the past that made great games.